Friday, January 17, 2014

 adidas vs reebok


adidas AG (German pronunciation: [ˈadiˌdas]) is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), Rockport, and 9.1% of FC Bayern Munich. Besides sports footwear, Adidas also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods. Adidas is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world.[3]
Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas and Puma are both currently based in Herzogenaurach, Germany.
The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo.[4][5] The company revenue for 2012 was listed at 14.48 billion.[2]          





The name reebok comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. In 1890 in Holcombe Brook, a small village six miles north east of Bolton, Joseph William Foster was producing and selling regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed, he joined with his sons and founded a shoe company named J.W. Foster and Sons in 1895.[6]
In 1958, two of the founder's grandsons Joe and Jeff Foster renamed the company "Reebok" in the United Kingdom, having found the name in a dictionary won in a running race by Joe Foster as a boy; the dictionary was a South African edition, hence the spelling.[7] The company lived up to the J.W. Foster legacy, manufacturing first-class footwear for customers throughout the UK. In 1979, Paul Fireman, an American sporting goods distributor, saw a pair of Reeboks at an international trade show and negotiated to sell them in the U.S.[6]
A website glitch that affected the Reebok UK online store in November 2013 resulted in customers being mistakenly offered personalised "CrossFit Nano Speed" training shoes for free—only delivery charges applied. Within 24 hours, Reebok received 328,815 orders. Reebok refused to honour the orders, with a Reebok spokesman stating: "Clearly, it was not Reebok's intention to offer this product for free ... We have apologised to the consumers affected and offered them a one-off discount of 20%, which they can redeem at Reebok.co.uk to mitigate any inconvenience that this error may have caused."[8]                     






ventas al año:




adidas - 2.000 millones


reebok - 3.100 millones




conclusion:


he llegado a la conclusion que reebok se vende mas que adidas pero me gusta mas adidas que reebok.
















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